Are You Making These Three Marketing Blunders?

How to not be an idiot at internet marketing.

I’m going to cover 3 critical mistakes to your online wealth creation.  I’ll tell you right away that if you correct the first mistake, then the other 2 will take care of themselves. I’m going to discuss them all anyway so you can see the flow.

How do you know if you are making these mistakes?

CLUE:  You have been busting your butt for months or years and still haven’t made any  [real] money

Here’s what you are probably doing- not because you are stupid or lazy, but just because you didn’t know any better.

Number 1 Mistake:

You are sending leads directly to an affiliate’s landing page and not your own page.

The Fix:

Take control of the list by building your own list. Never send TRAFFIC or LEADS to a site or lead capture page that you don’t control.  Make your own capture page which creates a buffer between you and the ‘gurus’ site.

IF you just send traffic or leads directly to a guru’s site, you are now out of the picture and have no control over what happens to those leads.  The guru has control over those leads and not YOU.

By building a ‘gatekeeper’ capture page to send them to, you then have control over emailing them for LIFE (or as long as they stay opted into your list) which allows you to maintain control of the list and the ability to communicate via emails, videos, blogs, phone, etc.

To get to the guru, you have a simple capture page set up that basically says, give me your name and email and I’ll let you thru to the affiliate/guru site. Do this using your own autoresponder, aka, AWEBER, or getresponse, etc. and then once a lead opts in, have it redirect them to the guru’s lead capture page.

So by not funneling the traffic and leads thru your own lead capture page first, you can’t follow up with emails to your leads – they don’t know who you are, your story, etc. Remember, people buy from those who they feel they know like and trust.  By not being able to do this, YOU ARE SCREWING YOURSELF OVER!

So the proper steps to take are:

  1. The prospect sees your ad or email
  2. S/he goes to your capture page where they opt in to your own autoresponder  – Aweber, get reponse, etc
  3. Once opted in, they are redirected to the guru’s lead capture page.

Once again the 3 mistakes are:

  1. not controlling the list. . . which results in –
  2. lost upfront income from potential sales. . . as well as –
  3. Not being able to follow up with the leads and lost of long term income potential

Basic Guidelines To Being Successful Online

How to Avoid Failing Miserably At Making Money Online

When you have been putting in the hours and still haven’t experienced success online in the form of money coming in and a growing opt-in LIST, then you need to ask yourself if you’re truly being productive or  just being busy.

Although this advice seems like common sense, there are just too many distractions and time wasters vying for your valuable time and attention.

You Must FOCUS your time on the things that are PROFITABLE.

For example, do not spend large amounts of time investing in learning a new skill that you can easily pay someone else a minimal fee to do for you.

If you do, you are being penny wise and pound foolish and I dare say may have control issues needing to be addressed.

An example of this would be spending time to learn graphic design and web design.

This is a very time consuming skill to learn.

There are plenty of skilled people available to supply you with what you need for a nominal fee.

Ask yourself, what is my time worth?

How many hours will I spend to learn this skill to the point of proficiency that can match the quality I would get from paying someone else to do it for me?

Here’s some examples of Money Making Activities:

  • Networking: i.e. Twitter, Facebook, forums
  • Lead Generation
  • Copywriting
  • Pay Per Click Marketing
  • Driving Traffic
  • Talking to Leads, learning how to close on the phone
  • Making new contacts and Building Releationships

In order to be successful, you must weed out all the distractions that suck your energy and your time.

You have to create an environment where you can hyper focus on all of hte things that matter the most and create the results you are after.

Key Points For Making Money Online With Your Blog

and now another episode of BLOG POSTING in bite sized chunks

“Blogging for Dollars” has such a cheesy tone, doesn’t it?

Still, lame catch phrases tend to pop into my head easily – like a bad commercial or annoying song like the Macarena.

Ok, on with the show.

Fundamental Guidelines for Making Money With Your Blog

(There are many ways to monetize a blog. Although these tips are given with the  Home based business / internet marketing industry in mind, they can be applied universally)

  • Your number one PRIORITY is to Build your email LIST. (For that you need an Autoresponder)
  • You need an Opt-in offer – something to entice the reader join your list.
  • Offer the reader who opts -in a free gift.

The offer can be something simple like a PDF report related to your niche that you can create yourself , or use someone else’s (make sure you have permission to do so first).  Other ideas are an audio interview, daily quotes or inspiration, or a video training series like the one I created on free SEO marketing tactics for local businesses.

WHY?

Your email LIST is where the ‘back end‘ monetization occurs.  Readers get to know and trust you and see your offer(s) not as a sales pitch, but as a recommendation from a respected friend.

Final thought:

Pay attention to what other successful bloggers are doing: their layouts, their content, etc.  And don’t forget to leave quality comments on their blogs too. It’s great for networking and getting linkbacks to your blog – which is good for traffic generation.