New Generation Of Search Engines – Google Isn’t One Of Them

Google = Old School
Tweetmeme, OneRiot, Topsy, Scoopler and Collecta = new school of REAL TIME search

Google determines website relevance by backlinking [how many sites are linking to them], how fast it grows:

  • Overnight – sign of spamming
  • Slow and organically – sign of quality and legitimacy

However, as was the case with Micheal Jackson’s death, where millions of people googled him on google news – google suspected a malware attack and blocked people searching for MJ.

These kind of right now news/search inquiries or ‘trending topics‘ are on the rise.

Most of these new search engines rely on Twitter. Ruling out possible spam, these engines analyze tweets to determine what’s Hot.

The biggest difference is that on old school search engines, Google, Yahoo, etc, the results are slow to change, whereas on these new Real-Time search engines, results change constantly.

So how does this affect your marketing tactics? If you are in it for the long haul, you still need to focus on Google.

If you have something short lived and in need of immediate attention/action, then you might want to focus on Tweeting/Retweeting.

**UPDATE** December 11, 2009

Apparently, Google is not one to let any sort of SEARCH pass them by and they are now offering their own REAL TIME search feature.

They call it GOOGLE TRENDS.

New SEO Tactic You Should Embrace

You heard it here first [ok, maybe second, since I am passing along the info].

On your feet everyone.  Pay Attention if you want to stay in the game.

B.S. tactics that marketers have been using to get their content at the top of Google is being challenged again with a smarter, better way of crawling websites.

This is good news believe it or not as it will help bump off those bits of content that is just annoying crap, where every other sentence has those keywords ‘in your face’ as if written by a retarded salesman trying to shout louder than the rest.

So without further rambling, here is the article in its entirety:

How To Make Your Website Search Engine Friendly

Search Engine Friendly Websites.

Much has been said about making your website or blog search engine friendly. Many talk about algorithms, Meta tags, keyword density and getting your site listed on the first page for your chosen keywords and of course good original content.

And hopefully your website will get top rankings. Of course this is what we all want. Search optimization works very well but until recently I’ve been reading about something that will totally blow away SEO. Many of you already know what it is but I will give you a layman’s term on how and what all the hoopla is about.

LSI or Latent Semantic Indexing has changed the inteet world of search engine optimization. Today, SEO specialists or webmasters have found that most of their best ranking websites on Google were in trouble. Google has now updated its crawler bots to contain LSI and has moved in a more relevant rating list. This makes it much more appealing to the general search engine public.

Unless you are a complete newbie you know that SEO is what most website developer’s stress. You will need the usual meta tags, keyword density (not that important anymore), heading tags and adding your keywords throughout your website.

It is called LSI or latent semantic indexing. If you Google LSI or latent semantic indexing you will get a slew of websites, forums and blogs that try to describe what this new way of pleasing the search engines is all about. Most of these

Websites do a poor job of trying to explain what it means or what it will do to your online marketing efforts.
This is what it all boils down to. If a person searches for say “car prices” you know the documents you have found is about the pricing of cars.

Humans can understand this but search engines will have a harder time trying to figure out if you are looking for “cheap car prices” or “pricing cars in Germany” or even “expensive car prices”. But with semantic indexing or analysis it can now figure out that you are now looking for “cheap car prices” if the website or document you are reading is indeed about the pricing of “cheap car prices”.

If you are looking to get top search engine rankings I highly recommend you start writing or developing your website or blog using keywords that are relevant to the search engines. For instance if your website is about racing cars you need to stop using high keyword density or using “racing cars” on every other sentence. [besides, that is incredibly annoying to the reader who actually graduated college]. Instead concentrate on good content and use other words that pertain to racing cars. For instance: automobiles, speed, fast, driving fast and other keywords the search engines will think are relevant to “racing cars”.

This is pretty simple and basic and is the wave of the future. What really matters is that you should now worry less about algorithms, keyword density and start developing, writing and blogging with your own natural ability. [tell that to the marketers who don’t even write their own stuff]. The search engines are now looking for that natural flow of writing and this is the way it should have been all along.

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