The Importance Of Branding Part 1 – Discovering Your Niche

This is part one of a multi-part series on personal branding.

Today I cover the importance of Branding yourself online by understanding your niche as it relates to the industry of home based businesses.  It has many sub-catagories: Network Marketing, Affiliate Marketing, Direct Response, MLM to name a few.

Understand that your Niche is NOT your MLM or Direct Sales opportunity.  Your Brand fully represents YOU and the VALUE you have to give to other people.  Your Niche is the overal ‘umbrella’ or the general THEME of your Brand.

If you don’t already possess expertise in an area, pick an area where you can delvelop yourself into and expert.

If you are having trouble discovering what that is, ask yourself a few questions:

  • What are you passionate about?
  • What do you enjoy learning about?
  • What are you good at?


Here’s some Brainstorming ideas for Expert Niches:

  • Marketing: SEO, Social Media, Personal Branding, Copywriting and Content Creation, Direct Response, Follow-up
  • Personal Development: Leadership, Communication, Relationships, Health and Wellness, Spiritual Growth, Emotional Awareness
  • Creativity: Freedom, Personal Expression


Don’t be a buffet – people won’t know what you are about.  Pick a few and get ‘expert’ at them.

My niches cover one or two topics in each of the catagories above. i.e. personal expression, social media, health and wellness…

If you have a hobby or interest like say, Charities, Parenting, Massage, Tech/Gadgets, Surfing, etc. and want to tie it into your

home based business / network marketing blog, then figure out a way to make it relevant to making money online. Otherwise, put those posts in a separate blog.

This is stretching it, but here’s an example of how you can tie something seemingly unrelated to your niche.

I blogged about a science experiment with fast food and how it isn’t really food.

This relates to one of my businesses, Shaklee, which is all about top notch nutrition.

The video and post I made help illustrate a point to fellow teammates and prospects.

And that is, You Are What You Eat, so eat right.

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